Something we really love – brand definition and it’s possible operational marketing story with a long term view of 3-5 years. Doesn’t that already sound like concept heaven? We had been invited to check the already existing internally prepared ‘brand identity’ deck. This was a great basis to take the brand a step further, refine some aspects and add a few new ones. Within really short time we put together a quite entertaining deck for a two hour off-site presentation using keynote live. The introduction looked at the concepts of Identity-Based Brand Management and S&S’s Lovemarks to define a brand frame for the current state of mind – or state of brand it you like to put it that way. Part II provided direct feedback on the existing brand deck, with soft enhancements and clear refining that moved the brand two steps ahead and – most importantly – staying true to itself. In the last part of the presentation we built an almost logical pyramid of marketing milestones that totally based on the brands core values. We added a scientific validity to it using already existing mechanisms and actually improved the brand’s internal processes hereby (almost on the fly). And there was a whole lot more. Feedback from client was positive and we believe our contribution will show up in the future of the brand – we know that our proposed brand claim and the meaning that comes along has already founds it’s place.
Friday, 23 November 2018
Monday, 20 August 2018
QEPTR – our iOS app project – has begun it’s closed beta phase. We have been reaching out to a diverse range of demo partners – from local restaurants and bars to environmental groups and organic coffee grinders. Now it is time to enlist them in the app and create demo content that will allow us to bring the app to the light of the Appstore.
QEPTR as a concept has been around for quite some time now but the last twelve months have brought the idea back up to speed. We find it to exciting to simply let it drop out. And even though the technology has advanced since 2014 when the idea came up for the first time, we strongly believe QEPTR can still be a game changer on how people interact directly on products. If we are proven correct, we will go the next step and move the concept to AR / mixed reality using Apple’s ARKit. But one step at a time. For the time being, we keep our fingers crossed that the app will fill up with content until the end of the year so QEPTR can successfully launch. Yay!
Tuesday, 10 July 2018
Kirin is a mythical hooved chimerical creature known in the Japanese (and other East Asian) cultures, said to appear with the imminent arrival or passing of a sage or illustrious ruler – see Wikipedia for more enlightenment. Our friends at Philip Morris Japan selected this name for a new version of the Online DYO software project that we have been setting up for them. To make this project even more personal, a new feature was added to the design creation – a personalized icon. This new parameter that is now transported all the way from the mobile frontend editor onto the printed DYO package. We receive the data from the AWS Cloud via API and added meta data plus full image download data (first time a real file, former system handled meta data online in the renderer). All changes have been applied in time, running smoothly and successful. And honestly, we believe there is hardly a better name for a software release than Kirin!
Tuesday, 29 May 2018
What a post title! But indeed, we have been serving the markets in Vietnam and Japan lately. In an ongoing project with Philip Morris Japan we are currently enhancing our software project. More news to come on this soon, since the go live is approaching. For Vinataba in Vietnam we just finished an online tutorial on the DYO project via Skype last week – and really enjoyed the session, explaining the DYO project from ground up straight from our new office. This included a new Config for the iPad App that we had finished just in time for the tutorial. More to come.
Monday, 15 January 2018
‘May we all have a vision now and then’
(Benny Andersson, Bjoern Ulvaeus)
This new year just headed into week 3 and the velocity at what about kate feels great. We submitted version 1.2 of our amazing QEPTR App for iOS and Apple was kind enough to approve the release within a few days. Now we are pushing to get version 1.3 ready, which will be a much more vivid experience compared to the rather basic 1.2. If you are an advertiser or run any kind of venue, get in touch to find out what QEPTR can do for you. In addition to that we set up a new instance of Jira Service Desk back in December for a global client and it will go into review early this year. We would share a link as well, but since it is password restricted we could as well link you to a blank page. And, last but not least, we started to send out our New Year Mail which holds splendid news. Check it here.
All, a Happy New Year! The team at what about kate, Berlin.
Tuesday, 26 September 2017
concept and realization of a web-based application for a client in Indonesia. content pulled via a (bit dusty) SOAP API and automatically scaled into three quality versions. mobile optimized design interface to place content in print frame. generation of qr code containing print frame meta data. enabling qr code scanner equipped printer to decipher data in code and render it into print image. including options for desktop usage. providing documentation for client to setup own frontend design.
Friday, 23 June 2017
concept and realization of a web-based application for a client in Japan. automatic distribution of orders in a network of printing stations. creating orders from external sources (sftp, local files, aws api). rendering meta data into actual print images. realization of a central administration unit and decentralized operation units. integration of operation unit’s web views into an existing iPad app.