Monday, 1 April 2019

breathe2 app on its way

as you might have noticed, we failed our kickstarter campaign early into 2019. but that did not stop us following this great idea and go ahead with the concept of breathe2. and now, slightly into q2 2019, we find ourselves in the final moments of testing the current build for a release within the next few weeks. that is some great news! if all works out and if we are happy with the result, the app store will see the new app for iOS with a great apple watch extension soon, stay tuned!

Synch via CoreData

Tuesday, 5 March 2019

QEPTR App released in App Store

QEPTR App released

Very pleased to announce that our QEPTR project has seen approval from Apple and is now live on the App Store. Place Video Stories on any Barcode / QR Code.

With the App, we want to animate sustainable companies in particular to provide deeper insights into the cultivation and production of their products. QEPTR creates this insight directly on the product itself, you do not have to adapt the packaging in any way!

How it works? We use the existing EAN product code and allow Videos to be placed directly on it. And the App allows users to place an answer as well. This results in informative and exciting Video Stories directly on the packaging!

The published version includes the ability to easily add existing YouTube videos to the packaging using the URL / Video ID.

Tuesday, 8 January 2019

happy new year 2019

Or Healthy New Year, as our neighborhood likes to state it. In any way, best wishes, joy and peace to the world.
Did we light up fireworks? ? No, we did not. We even spared a Christmas tree ? this year. Why that? We put all our efforts into a small campaign on Kickstarter ? that is ending in less than a week.

What’s it about? We want to enable more people to perform breathing exercise for free and hereby make life a tiny bit healthier than before. And – of course – we kindly ask you to check it out

If you like the idea and campaign, we appreciate any form of support, from fingers crossed to sharing and actual pledging – thank you!

Besides – what will happen this year? We are currently arranging something for a client in Japan, we have pitched a concept for an App end of 2018 and are optimistic to make it happen in q1/q2. In q1 we will also see the release of QEPTR for iOS. And, while the Kickstarter campaign for Breathe2 is still running, we have already plans to launch a new campaign for something totally off topic on Kickstarter or a different crowdfunding platform sometime in 2019.

Want to work with us? There are limited resources still available and we are always able to scale via external partners. So if there is anything, from business process transformation to a rather trivial sounding App – you’re welcome. Cheers from Berlin, the team of what about kate.

Friday, 23 November 2018

brand development for a client in the HR business

brand development

Something we really love – brand definition and it’s possible operational marketing story with a long term view of 3-5 years. Doesn’t that already sound like concept heaven? We had been invited to check the already existing internally prepared ‘brand identity’ deck. This was a great basis to take the brand a step further, refine some aspects and add a few new ones. Within really short time we put together a quite entertaining deck for a two hour off-site presentation using keynote live. The introduction looked at the concepts of Identity-Based Brand Management and S&S’s Lovemarks to define a brand frame for the current state of mind – or state of brand it you like to put it that way. Part II provided direct feedback on the existing brand deck, with soft enhancements and clear refining that moved the brand two steps ahead and – most importantly – staying true to itself. In the last part of the presentation we built an almost logical pyramid of marketing milestones that totally based on the brands core values. We added a scientific validity to it using already existing mechanisms and actually improved the brand’s internal processes hereby (almost on the fly). And there was a whole lot more. Feedback from client was positive and we believe our contribution will show up in the future of the brand – we know that our proposed brand claim and the meaning that comes along has already founds it’s place.

Monday, 20 August 2018

QEPTR app for iOS closed beta

QEPTR – our iOS app project – has begun it’s closed beta phase. We have been reaching out to a diverse range of demo partners – from local restaurants and bars to environmental groups and organic coffee grinders. Now it is time to enlist them in the app and create demo content that will allow us to bring the app to the light of the Appstore.

QEPTR as a concept has been around for quite some time now but the last twelve months have brought the idea back up to speed. We find it to exciting to simply let it drop out. And even though the technology has advanced since 2014 when the idea came up for the first time, we strongly believe QEPTR can still be a game changer on how people interact directly on products. If we are proven correct, we will go the next step and move the concept to AR / mixed reality using Apple’s ARKit. But one step at a time. For the time being, we keep our fingers crossed that the app will fill up with content until the end of the year so QEPTR can successfully launch. Yay!

Tuesday, 10 July 2018

Kirin is live

Kirin is a mythical hooved chimerical creature known in the Japanese (and other East Asian) cultures, said to appear with the imminent arrival or passing of a sage or illustrious ruler – see Wikipedia for more enlightenment. Our friends at Philip Morris Japan selected this name for a new version of the Online DYO software project that we have been setting up for them. To make this project even more personal, a new feature was added to the design creation – a personalized icon. This new parameter that is now transported all the way from the mobile frontend editor onto the printed DYO package. We receive the data from the AWS Cloud via API and added meta data plus full image download data (first time a real file, former system handled meta data online in the renderer). All changes have been applied in time, running smoothly and successful. And honestly, we believe there is hardly a better name for a software release than Kirin!

Tuesday, 29 May 2018

asia calling

What a post title! But indeed, we have been serving the markets in Vietnam and Japan lately. In an ongoing project with Philip Morris Japan we are currently enhancing our software project. More news to come on this soon, since the go live is approaching. For Vinataba in Vietnam we just finished an online tutorial on the DYO project via Skype last week – and really enjoyed the session, explaining the DYO project from ground up straight from our new office. This included a new Config for the iPad App that we had finished just in time for the tutorial. More to come.

Monday, 22 January 2018

work in january 2018

This new year just headed into week 3 and the velocity at what about kate feels great. We submitted version 1.2 of our amazing QEPTR App for iOS and Apple was kind enough to approve the release within a few days. Now we are pushing to get version 1.3 ready, which will be a much more vivid experience compared to the rather basic 1.2. If you are an advertiser or run any kind of venue, get in touch to find out what QEPTR can do for you. In addition to that we set up a new instance of Jira Service Desk back in December for a global client and it will go into review early this year. We would share a link as well, but since it is password restricted we could as well link you to a blank page. And, last but not least, we started to send out our New Year Mail which holds splendid news. Check it here.

Monday, 15 January 2018

what about kate new years mail 2018

what about kale

Have you had your daily dose of kale yet? When you are in need of some extra strength and brain power, kale is a good friend at your side. Not only does it contain large amounts of vitamin K. It is also a rich source of vitamins A, C, B6, folate and manganese and a good source of thiamin, riboflavin, pantothenic acid, vitamin E and several dietary minerals, including iron, calcium, potassium and phosphorus. Say that again? It’s true! Kale empowers you to do the extraordinary and go that extra mile.

Speaking of the extraordinary, consulting in 2018 will focus even more on the virtuous of the digital transformation along with its catalysts like AI. We will remain to be ‚process driven‘ since we strongly believe that the process at a very granular level is the basis for change towards a digital future. That covers all of your departments, from procurement to production, from HR to R&D. Which of your processes will soon be obsolete due to digital innovation? How can we help to change or re-invent the process to make it future-proof? This requires disruption and great ideas which brings us back to brain power and kale.

Starting February 2018, stop by our new office what about kate ‚satellite east‘ to learn more about the way we massage raw kale to get the most nutrition out of it. And make it even more delicious. For those of you who haven’t gotten into kale yet, we will also have beginner classes. And if you just want to stop for a coffee and have a chat about your company’s processes, totally fine with us. We look forward to you in 2018 and encourage you to eat more kale.

The team at what about kate, Berlin 2018